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Animatic

AV Script

AV script WMT Productions:

Life” this is going to be shown through all 4 promotional idents.

Video	Audio (Titles & Effects)
Student using the mixing desk	Dramatic music begins
Students leaves studio	long shot (through the seeing glass) and a medium shot (in the studio)
Focuses on the mixer	medium shot
Faders move up	medium shot
Faders move down	medium shot
The computer screen turns on	close up
CTK TV logo appears	Dramatic music ends The CTK TV logo Flashes in/fades in

1^st Ident of the suit

Video	Audio (Titles & Effects)
Art room	Dramatic music begins
Student draws a cartoon man	Medium shot
The teacher leaves the class	medium shot
Students art comes to life (playdoh)	close up
Playdoh starts to mess around	close up
Students squashes the playdoh	medium shot
Squashed playdoh reveals into the CTK TV logo in the form of playdoh	Dramatic music ends The CTK TV logo will use the directional effect to end and to come in

2^nd Ident of the suit

Video	Audio (Titles & Effects)
Science room	Dramatic music begins
Students fuse chemicals	medium shot chemical star to bubble
Chemical reaction takes place	medium shot
The reaction cause is a small explosion	the flash effect will be used here to show that a reaction is taken place
Playdoh or chemical on the table	cross dissolve in and out
CTK TV logo in form of playdoh	centre effect - the CTK logo welcome through the centre
CTK logo in form of playdoh	Dramatic music ends The CTK TV logo Flashes in/fades in

3^rd Ident of the suit

Video	Audio (Titles & Effects)
Sports hall	Dramatic music begins
Group of students gathered (huddled up together)	Long shot
Split into two teams white vs purple	Long shot of the team wearing white on one side of the hall & a longshot of the other team wearing purple on the other side of the hall.
Both team score (equalizers)	Lens flare (effect)
Both teams walk off to have a break	Light noise (effect)
CTK TV logo appears	Blooms in/fades in
CTK TV logo appears made out of footballs	Dramatic music ends The CTK TV logo Flashes in/fades in ends with static (effect) for the closure to the suit of idents.

4^th Ident of the suit

2c: contibution

Camera Operator/Director of photography

 My role as a camera operator is someone who records images for the purpose of entertainment or to inform an audience. As a camera operators I must capture the artistic side of things.

New skills and multi-skilling:

 This role has allowed me to have the opportunity to gain a new level of experience in using a camera as well as communication skills as I have to interact with my clients to understand what they want. I also have an opportunity to develop communication skills as well as directing as some ideas mention were taken into consideration by my team members. I have also acquired new skill sets that I recently developed which are negotiating with a client on a brief and pitching to a client on a brief. In which me and my production team pitched to the client our pitch of ideas on the product that will be made. Working with a client gave me a sense of a real life situation, it has also given me the opportunity to showcase the skills that I have learnt.

 Identify Opportunities for self-development:

 The role of camera operator/Director of photography means that I should be able to creatively understand and have a good eye to capture art. Therefore it also enhances my skills and knowledge when working with a camera. I also had the opportunity to advance my communication skills as I have to talk more with clients and team mates, to keep track. A self-development is that I need to be clear in presenting my ideas.

 Contributions to the project brief:

The contribution I will be making to the brief will be filming the stop motion idents. This includes sorting together all the footage/photos taken to create the right sequence for the purposed plan/pitch.

PRODUCTION PLAN - Potential problems

PRODUCTION PLAN: Potential problems:

In this section I will be expressing the potential problems that may occur during the production stages whilst also stating solutions that could help minimalize the amount of problems that could occur in the production stages. This will allow us to be organised and know what to beware of whilst we are shooting on set.

Potential problems	Solutions
1) The set budget might not be enough implying that it may surpass the set budget in which can cause problems in completing the brief.	Revising the brief it specifically states that the budget that will be announced to us is that of £50, solely because we are the ones amassing the money. The amount of money spent can be reduced by us maximising spending’s to only necessary materials needed also another way to not breach the set budget is planning beforehand what the budget will be spent on.
2) Health and safety issues; we have looked at our location: the health and safety of crossing to enter college and amount of people.	The solution to this is that we are going be filming on the location which is CTK as that is who we are producing this product for. There will be recce and risk assessments issued so we are able to know our surroundings.
3) The house design colour scheme	The solution to this is that we are going to stick with the original house colours associated with CTK which is white, purple, and black. The reason behind this is that audiences will already be familiar with the original house design so changing it will elapse confusion and also the decision will have to be made across the sites which is a long process. In conclusion the safe answer is to stick with what is known and simple.
4) equipment and props	Our solution to this is that we are going to book all our equipment’s that we need a week earlier and order what we need two weeks earlier to our production week or day
5) Practical skills and resources:	One important problem is making sure that the production team is skilled enough in their dedicated areas. We have to make sure that every member has the necessary skillset to successfully contribute towards their role within the production group/team.
6) The sixth will be securing our location in time.	Our solution to this is that we are going to book and secure our location a week to our production week or date and also we are going to have a backup location in case we need it if any problem arises with the first location.
7)Lack of Communication	The lack of communication could bring down the groups motivation in completing the task as it is a group task which requires team effort as roles have been split evenly. The solution to this is to make a WhatsApp group chat or rather note your team mates numbers or emails.

Easter Work 1: Task 2b Group Reflective Article - Individual Contribution

Easter Work1 Task 2b and 2C Group Reflective Article

The brief: CTK are planning to launch their own digital TV channel for promotional videos for prospective students. They approached you to research and produce a suite of Idents to brand their channel targeting 15-19 years students of both genders from SE London.  You will have to consider the requirements of your client and work closely with them to fulfil the promotional purpose of the product. You will need to negotiate and agree a theme and design for a suite of 4 seasonal Idents that establishes consistency in the brand identity of the channel and appeals to its target audience, encouraging them to consider CTK as a place to study.  You must plan and produce the suite of idents that use stop motion animation and/or live video, negotiating creative changes with the client deliver to the project to deadline that fulfill the brief. Each Ident should be approximately 30 seconds and you will initially have a budget of £50. 

• Pester power:  Aiming towards kids in order for them to pester their parents into getting that product in which this is a very swaying/persuasive way of advertising. This will be used because we are aiming mostly to capture the attention of the students whilst on the other hand we will still be appealing to parents, other partner colleges, catholic people 

Consultation with the client:

This was more than one brief but i will say it was mainly a negotiating  brief as we were able to invite our client in to converse with him the brief he set for us for the launching of ct. own digital TV channel in which will show promotional aspects for students. During this first meeting with the client he issued us a 5 minute discussion time so that we were able to brush up on ideas and question and lastly negating with each other what is needed to make the brief easy, under stable for us to do.

One question that was offered was the type of way in which the ident for CTK digital tv channel will presented, "Do we have to do stop motion" however, we stated that stop motion we take up more time and that won't last long. The client stated that what is presented in the stop motion ident must cover everything and your point must be clear to get across to students.

Second question that was expressed was "what brand identity do you want us to convey in the idents" he stated that it's targeting students aged 15-19 that might want to join the college so that they are able to see an accurate reflection of what the college is and what it is about but on the other hand he stated that the we have to bare in mind the stakeholder, that are going to be involved that are targeting and wanting students to join. He also stressed that we must consider how parents, partner schools  might see it , catholic prodigious see it, and how the wider community might see it. so its got to be a fair reflection, that it can't just be targeted at the creative side (media) but that is you wanna see the college in the best light by showing a mixture of things that show the college.

Third question asked "if we can rebrand the product as we feel it's currently branded to the parent rather than the students" the client implied that rebranding is fine but take in to consideration the wider stakeholder and its got to fit in with the expectations  of the local partner school, wider catholic prodigious in which you can not be un recognisable to them.

Forth question was "have you got any boundaries when it comes to representation of students and teachers in the college" he portrayed that we must consider the mission statement at the college but that you must have something that strongly represents the college.

A fifth question was that "In the brief it states that is should be seasonal (4seasons) can we just do 4 different idents that links with the college instead of seasonal" he expressed that its okay that there is no reason why it can't be done differently but it must not alienate other subject and that it should strongly represent the school as a whole.


In conclusion the the negotiation process with the client resulted in being successful as we were able to change and re-damand what we want that will better the school digital TV channel meaning that we basically have the option to use creative description but that the house design which is usually white, purple and black should be kept the same as that is what is used across the sites as the main house design and that it's already branded in the mind of the students and parents so there would be no point in changing the colour scheme of the college. we also negated as a group if we could incorporate the idea of an completion brief that expressed what ever group that had the best idea in which the client then loved/chose will be offered a prize of some sort therefore, it resulted in us coming to an agreement that the groups idea that is chosen would be reimbursed for what was spent in the pre-production process (budgeting).  Lastly, we also talked on terms about the type of way in which we will deliver the idents via: stop motion or live. however, in the brief it was portrayed that it had to be 30 second  in order to succeed and to meet the brief specifications but we were able to water down why stop motion will be hard to deliver a 30 second stop motion ident each as it will take time and because of the audience we are dealing with we know that they have short attention spans meaning they will be looking for something that stands out, drawn them by making them want to engage with the product and lastly it must me memorable and clear for audiences to remember. 

I am able to relate to this brief because I had been set a brief to produce a music video in the past in which had the same kind of terms and conditions in which I had to choose and negotiate with my client what will be suitable for him and for me and for the wider community.